Gabriel Rojas Alivi

Gabriel Rojas

Chief Revenue Officer


Professional Bio

Gabriel Rojas is the Chief Revenue Officer at Alivi where he’s responsible for growing and protecting company revenue by overseeing the business development, client experience, marketing and product development departments.

Rojas’ strengths lie in his passion for understanding systems and processes, finding non-traditional methods of making improvements, teaching, and his experience in public speaking. He strives on creating plans that have a positive impact on people’s lives and is currently working on developing value-based products focused on increasing overall member health. 

Prior to joining Alivi and heading Revenue, Rojas spent seven years at AT&T as Business Leader in South Florida. Before joining AT&T, Rojas Co-Founded United Financial, a commercial real estate lender, and directly oversaw companywide sales and marketing.

Rojas has won several awards for innovation, operations, and business development. He attended Miami-Dade College and is an experienced healthcare executive with a proven history in strategic planning and operations. In 2019, Rojas was selected as a Council Member and Contributor for Forbes magazine. Rojas is also a member of the American Association of Healthcare Administrative Management (AAHAM), American College of Healthcare Executives (ACHE), Health Care Administrators Association (HCAA) and the National Association of Health Services Executives (NASHE) where he continues to find new ways to improve the healthcare industry.


"I feel pride when I hear new stories of how we played a part in improving the health of the communities we serve. Together with our health plan and provider partners we're making a huge difference in the quality of life our members have."

Gabriel Rojas

Gabriel Rojas

Chief Revenue Officer at Alivi

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