Caleb Rojas Alivi

Caleb Rojas


Professional Bio

Caleb Rojas is the President of Alivi. In this capacity, he oversees the company’s focus on providing clients with the optimum solutions and services. Mr. Rojas has over 25 years experience in the healthcare industry and has deep knowledge of benefit plan administration, claim payment methodologies, enrollment and reconciliation, contract negotiations, risk management, regulatory compliance, systems integrations, and technology procurement. 

Prior to Alivi, he served as the Chief Executive Officer at iCare Health Options dba Medegy Health Systems, where he oversaw multi-million-dollar projects and was responsible for establishing and developing teams and departments. 

Prior to that, he was the Director of Operations at the Florida Optometric Physicians Network where he was responsible for advising the leadership team on industry standards, emerging technologies, and other business functions and seeing them from concept to completion. Prior to that, Mr. Rojas was the owner/founder of Healthcare Consulting Services. 

As a teenager, while working in his family’s business, he learned eyewear fabrication, vendor negotiations, financial forecasting and budgeting. Additionally, he learned how to best work with patients and managing their benefits with their health insurance plans.

Mr. Rojas completed the Optician Vision Care Program at Miami Dade College as well as earned a Business Associate Degree from the same institution. He earned certifications in Third Party Risk Professional Certification, Shared Assessments and is Licensed Dispensing Optician, State of Florida. Mr. Rojas is bilingual in English and Spanish.

"I enjoy helping health plans, providers and members meet their needs. Building solutions that make a difference in peoples lives."

Caleb Rojas

Caleb Rojas

President at Alivi